Every digital product must be treated like any custom product. I do follow the kick off idea until its implementation (Web or App). Solutions to problems, the optical ones. Reach for the value for users in orden to reach value for Clients.
Users are the key for every digital product, without any exception. Study them, understand them, analyse and learn from them – this is the only way a designer could solve any kind of problem in front of him/her. This is my mindset.
Some people say: „It doesn't matter how it looks, it only matters how it works“. I'm pretty sure that they're wrong. This is what a professional with no sense for values would say. A Ferrari isn't a Ferrari only for its motor, it‘s about its design, too. This beautiful blend has an incredible and aesthetic design with his motor, which is a very valuable engineering. This is how I think every time that I design, it has to be the best design in the users‘ hearts and mine.
Everyone needs a complement in their life, which is why +12 years ago, I began to study Design & Development and started to work with it. The front-end development is giving me the possibility to develop and design at the same time. I do know how this design has to be implemented with every clean and beautiful letter in a code with technologies like HTML, JavaScript, CSS, SASS, REACT, SWIFT. Frameworks like Bootstrap, Grid, Material UI, ONE UI, Stylus, Slim and more.
It’s just a word to make people understand all the years of having worked in this area. In a moment, you realize that you have been specializing in many ways in your professional career. But no, there's always more and more to learn: Researching, designing, templating with code, experiences from projects and the love of my job makes me in a way a full stack designer with a strong energy to solve problems and keep on learning from them.
After all I am human. A good friend, lover, artist, musician, gamer since years. Thousands of characteristics that define this guy called Javier Arocha who came to this world to give happiness, joy and love every minute in his life.